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Kind words on my work as a copywriter for creative and purpose-led businesses
Bernadette Chapman Consultancy and Training
Bernadette is a great writer (go and check out her blog), but was struggling to capture and convey her business messaging. She had tried to use ChatGPT but, in her own words, "the end result was a complete mess if I'm honest!"
I took a deep dive into Bernadette's voice of customer and reviews to tease out exactly what made her approach so special, then edited her existing copy to ensure it represented her unique blend of strategy and mindset.
"Helen completely understood me and, more importantly, the message I wanted to convey. She reviewed all my client testimonials and conducted an in-depth interview with me.
I’m thrilled with the final result. If you’re frustrated with your copy or feel like ChatGPT has made a botch of it, I highly recommend hiring a professional copywriter to create new copy or refine what you already have."
Cosmically Conscious
My audit of this website improved the SEO and helped it rank significantly higher for key search terms. I also edit the Cosmically Conscious Substack newsletter each month.
"Helen was a joy to speak to, providing much needed clarity and helpful advice about website copy and SEO. It was wonderful to have someone so receptive to bounce ideas off and find solutions with.
"I really appreciated her attention to detail and the time she took to understand my business needs. Her friendly, practical approach made the whole process feel seamless, and I'm really happy with my web copy!"
"Her friendly, practical approach made the whole process feel seamless, and I'm really happy with my web copy!"
Charlotte Lauren, Cosmically Conscious
Counselling with Elaine
I worked with newly qualified counsellor Elaine on editing the copy for her website, as well as advising her on search engine optimisation.
"Helen is friendly, approachable and knowledgeable. A pleasure to work with. I had no idea how SEO works, but Helen explained it clearly and in a way that didn’t feel overwhelming. I came away happy, armed with knowledge and things to put into practice as I expand my site. I would recommend a consultation!"
Optimum Fertility
As part of Fiona's brand repositioning, I extensively edited her website copy to make sure it accurately represented the balance of her science-led approach with compassion and empathy.
"I was looking for some help updating my website and make the copy sound more like me. Helen really helped get my personality across into my website copy while also helping to establish me as a credible and experienced fertility nutritionist.
"Helen is a great listener and fantastic copywriter. I didn’t have much feedback on the first round of copy but what I did have she completely understood and wove into the next round with ease.
"I’ve seen a big improvement in metrics for the past six months since we’ve had the new copy and images versus the previous six months with the old site."
Veritas Wild
After an audit of this educational HR website, I edited the copy for increased SEO and to improve the user journey.
"Just quick and easy. The kind of support with my website that felt like an extension of my own business. Highly recommend!"