Ethical Sales empowers purpose-driven businesses to grow while also staying true to their values. I write regular blogs for the company, and I worked with its in-house marketing team on the copy for its recent website rebrand.

"I highly recommend Helen's services, and she's a valued part of our team." – Corinne Thomas, MD of Ethical Sales

My audit of this website improved the SEO and helped it rank significantly higher for her key search terms. I also edit the Cosmically Conscious Substack newsletter each month.

"Helen was a joy to speak to, providing much needed clarity and helpful advice about website copy and SEO. It was wonderful to have someone so receptive to bounce ideas off and find solutions with.

"I really appreciated her attention to detail and the time she took to understand my business needs. Her friendly, practical approach made the whole process feel seamless, and I'm really happy with my web copy!" – Charlotte Lauren, owner of Cosmically Conscious

After an audit of this educational HR website, I edited the copy for increased SEO and to improve the user journey.

"Just quick and easy. The kind of support with my website that felt like an extension of my own business. Highly recommend!" – Laura Mitchelson, founder of Veritas Wild

Kind words on my work as a copywriter for creative and purpose-led businesses

"Helen is a great listener and a fantastic copywriter"

Fiona Morse, Optimum Fertility Clinic

I crafted SEO copy for Bristol-based brand photographer Nicky, who helps female-led businesses become more visible and tell their story through gorgeous brand images. (She's the talented person who took lots of the lovely photos on this site!)

Counselling with Elaine

I worked with newly qualified counsellor Elaine on editing the copy for her website, as well as advising her on search engine optimisation.

"Helen is friendly, approachable and knowledgeable. A pleasure to work with. I had no idea how SEO works, but Helen explained it clearly and in a way that didn’t feel overwhelming. I came away happy, armed with knowledge and things to put into practice as I expand my site. I would recommend a consultation!" – Elaine Knight Roberts, Counselling with Elaine

Optimum Fertility

As part of Fiona's brand repositioning, I edited her website copy to make sure it accurately represented her work as a fertility nutritionist and the balance of her science-led approach with compassion and empathy.

"I was looking for some help updating my website and make the copy sound more like me. Helen really helped get my personality across into my website copy while also helping to establish me as a credible and experienced fertility nutritionist.

"Helen is a great listener and fantastic copy writer. I didn’t have much feedback on the first round of copy but what I did have she completely understood and wove into the next round with ease." – Fiona Morse, founder of Optimum Fertility

Ethical Sales

Ethical Sales empowers purpose-driven businesses to grow while also staying true to their values. I write regular blogs for the company, and I worked with its in-house marketing team on the copy for its recent website rebrand.​​​

​

"I highly recommend Helen's services, and she's a valued part of our team." – Corinne Thomas, MD of Ethical Sales

​

Cosmically Conscious

My audit of this website improved the SEO and helped it rank significantly higher for her key search terms. I also edit the Cosmically Conscious Substack newsletter each month.​

​