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SEO copywriting for creative and purpose-led businesses
Impactful copy and content that sparks connection and inspires action
​​You run an amazing creative or purpose-led business. You have a real passion for what you do, and want to have a positive effect on people and planet.
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But coming up with the right words on your website to describe your business is tricky. You might be struggling to create an authentic tone of voice that resonates with and inspires your ideal customers. You know you should be blogging but who has the time? And don't even get you started on search engine optimisation...
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Here's where I come in, with my laptop and notebook (and preferably a flat white and a doughnut), to craft beautifully bespoke SEO copy and content for socially conscious businesses like yours.
A values-led, ethical and 100% human copywriter who specialises in working with creative and purpose-driven brands
Partnering with me gives you more than just words. (After all, you can have these at the click of a button now we're in the AI era.)
You get an experienced copywriting strategist who knows that poetic sentences or AI-generated copy aren't enough to build a sustainable, values-led business. And that effective writing requires nuance, judgement, ethics and a unique tone of voice. ​
The result? It's copy and content that:
* Helps you get found on Google and AI search engines.
* Creates an emotional connection with the audience you want to reach.
* Gets them booking your services or buying your product.
Working with me will free up your precious time so you can focus on doing the thing you love – running your fantastic creative or purpose-led business, and having a positive impact on the world.
"I’ve seen a big improvement in metrics for the past six months since we’ve had the new copy, versus the previous six months with the old site."
Fiona Morse, Optimum Fertility Clinic
Copywriting that harnesses the power of your words and your website
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It all starts with research on your ideal clients to understand who you're marketing to and what they need. Analysing data and voice of customer, and using this to inform the copy. Researching keywords and structuring pages around them.
Then I map out the customer journey and position the right messages at the right points, so visitors go on a seamless route from landing to buying. Write blog posts that showcase your experience, expertise, authoritativeness and trustworthiness. Liaise with your website designer to ensure the copy flows seamlessly.
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I use my extensive on-page SEO knowledge so your website is found and ranked highly by search engines, alongside creative copywriting to craft a unique tone of voice that resonates with your human audience.
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It's ethical copywriting – no coercion or manipulative techniques, just a focus on empathy and connection.
It's not rushed or bland copywriting, or one-size-fits-all templates. It's an investment in your website and your business that will free up your time, attract clients who are a natural fit for your service or product, and create the right words without any DIY stress.
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It's copy and content writing that captivates, connects and converts, ensuring your website is working hard 24/7 for your business.
Results of working with Written by Helen
Increased website visits
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Search engine optimised copy and content will help you get found on Google and AI search engines.
Unique brand voice
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You'll get copy and content that's in your ideal tone of voice and that connects with your ideal customer.
More time for your business
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No more stressing about copy and content – you can just focus on running your amazing business.
Written by Helen's copy and content services
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​Done-for-you website copywriting
I'll create all the words you need for your website, melding bespoke copy in your perfect tone of voice with my SEO know-how.
Website copyediting
If you're confident with creating a first draft of copy but want someone to give it a polish and sprinkle over some SEO magic, this is the service for you.
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Blog strategy and writing
Reap the benefits of regular blogging with tailored content strategy and blog writing. This will help with SEO, establish you as an expert in your field, and share lots of useful information with potential clients. (Bonus: you can also repurpose blog posts into content for Instagram, Facebook and LinkedIn.)
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Website audit
If you're not getting the website traffic you want or are struggling to convert visitors to buyers, a website audit will help you learn what you need to tweak. I'll look at on-page SEO, accessibility and the user journey, then send over a detailed report with a list of actionable points.
"Just quick and easy. The kind of support with my website that felt like an extension of my own business. Highly recommend!"
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Laura Mitchelson, Veritas Wild
Meet Helen Dorritt, a wordsmith who loves melding creative copy with SEO know-how
With over 15 years' experience as a writer and editor, the power of words still never ceases to amaze me. I use my love of words to help showcase socially conscious businesses, adding in SEO know-how to make them even more powerful.
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I'm happiest with a book in my hand, my drink of choice is an oat milk flat white or glass of red wine, my favourite punctuation mark is the ampersand and I can spot a comma splice at ten paces. And unlike Vampire Weekend, I really do care about the Oxford comma. (Verdict: I don't like it.)
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I've lived in Bristol for 20 years (after stints in Somerset, Hampshire, Cardiff and Toronto) which makes me a proud honorary Bristolian, but I work with creative and purpose-led businesses all over the UK and the world.
